A One-on-One With Linx Dating Founder Amy Andersen — Just How She Turned Into "Silicon Valley's Cupid"

The brief variation: Whether they’re producing the most recent release of an already-cool product or picking out the second large part of technology, singles in Silicon Valley can lead fast-paced physical lives — consequently matchmaking frequently will get wear the backburner. Since 2003, Linx Dating as well as its Founder Amy Andersen have now been dealing with the needs of these hectic, relationship-minded specialists with a curated, individualized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is known for its juggernaut technology businesses and revolutionary start-ups, so much in fact that there’s also popular TV show called after it. Silicon Valley can also be recognized for the enthusiastic, hardworking, imaginative, and committed people who work at these businesses — that gives really to an effective career however always a successful dating app for rich professionals life.

“A lot of these men and women are so focused with their jobs this 1 day they wake-up and think ‘Oh my gosh, i must discover my match. Best ways to go about carrying out that?'” stated regional matchmaker Amy Andersen. Linx Dating is actually the way they go-about undertaking that.

Established by Amy in 2003, Linx, for short, is a curated matchmaking service for those of you active, high-profile unmarried professionals in Silicon Valley in addition to surrounding Bay neighborhood (in addition to all over the world) who’ven’t been able to find the relationship they demand. Today, the firm is called “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy recently told you concerning the “aha moment” that began everything, their client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, and also the personal connections she develops using people she helps.

Bridging the Gap Between solitary Men in Silicon Valley & solitary ladies in San Francisco

The determination for Linx was available in 2000 while Amy ended up being employed in private client solutions at a technology business in San Francisco but residing Silicon Valley. Whether it was at work, through friends, or perhaps on trips, Amy usually found gents and ladies who have been educated, effective, attractive, and well-rounded, however they had been unmarried and did not understand the reason why.

Once you understand both areas very well, Amy pinpointed the trouble: there had been more offered males in Silicon Valley than San Fran and offered feamales in San Fran than Silicon Valley. And their household, pals, and jobs in their own particular metropolitan areas, putting some 50-minute automobile trip to fulfill that special someone wasn’t the leader in their particular brains, Amy revealed.

“that has been my ‘aha time’ in which I was thinking ‘imagine if we happened to be to bridge this gap and create these opportunities for these fantastic feamales in San Francisco and these great males in Silicon Valley?'” she mentioned.

Amy then spent the second 3 years undertaking the maximum amount of investigation as she could, making use of the woman business-oriented mind receive a better thought of the business and demand for this kind of matchmaking company. In 2003, as soon as she had all her ducks in a row, she quit this lady task at Merrill Lynch, established the business, and not looked back.

“beginning Linx is among the best decisions of my life,” she said. “Facilitating these introductions and offering as a conduit between those two demographics seems working effectively throughout the last 12+ decades that i have been carrying this out.”

Through the Application to the Wedding, Amy could there be Every Step

Amy requires a really practical approach together consumers from beginning to finish, getting to know each person independently, using their own specific wants and requirements during the matchmaking, and providing her expert advice all as you go along.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, it all starts with the caliber of the clients. While additional matchmaking corporations might take anyone who applies, Linx provides a considerable referral-based vetting program which makes their particular clients stand out from the remainder. Every aspiring member need to be advised by an old or existing member, a friend or get in touch with of Amy’s, or perhaps the similar.

Amy gets lots of recommendations daily and displays each applicant by herself. And if they’re 22 or 72, Asian or Latino, attorneys or music artists, Amy wants people who are intelligent, healthy, relationship-minded, accomplished, ambitious, and top fascinating life in general.

“if somebody is actually passionate about their own profession, that is what i am wanting. Beyond that, i am finding those who are well-rounded. Be it volunteering or cooking or whatever it really is, i recently need to see that they have a colorful, fascinating existence,” she mentioned. “If someone says in my opinion ‘All i actually do is work’, i am perhaps not planning would you like to assist them. Not merely do they n’t have balance within life, but in my opinion that’s in addition indicative they lack time for a relationship.”

After the initial screening, Amy creates an one-on-one meet-and-greet, which she stated is the most essential section of getting litigant. This is when Amy gets to be aware of the person, notice their particular personal story, and discover what theyare looking for in a partner (and whatever they’re maybe not seeking).

Most importantly, Amy is identifying if her organization may be the proper fit for each party. Whether some body is not 100% over their particular ex or have been in an arduous phase of their existence, her instinct can tell if the timing is actually off.

“The meet-and-greet is an important program for me but more so regarding prospect attain a study of what Linx is all about,” she stated. “individuals get the answers that they’re in search of from meet-and-greet, and that’s important because anyone exactly who falls that path being a customer, i wish to make certain they think ready to embrace this procedure.”

If the meet-and-greet goes really, they’ll come-back for a follow-up meeting with Amy before choosing the account that is perfect for them and having started on matchmaking. Although it looks like an extended process, Amy mentioned it really is required because she desires every member to be satisfied with Linx and the other way around.

Matchmaking that mixes the consumer’s desires & Amy’s Intuition

Besides assessment every applicant, Amy normally truly the only individual at Linx who the matchmaking, outsourcing the woman concierge services to authorities like professional wardrobe stylists, make-up musicians and artists, and psychologists.

“this is certainly a rather little, boutique, niche matchmaking business versus most corporations having big employees and branches all around the world etc, very Linx is ultra tailored in that respect,” she mentioned.

The woman distinctive matchmaking system combines the granular metrics of exactly what the individual wishes in a romantic date (their recommended peak, get older, earnings, etc. as well as their deal-breakers) and Amy’s all-natural talent and intuition for knowing when two people belong collectively.

“These days, regarding as I come up with a match, about 75per cent in case it is generated by instinct, that instinct that says ‘Oh my personal goodness, i do believe I might get on to something right here,'” Amy said.

Based on those aspects, Amy will then take over, scouring the woman database of eligible singles until she discovers an ideal match for each and every customer.

Online Pre-Introductions Get Singles Excited About Their unique Match

Once Amy has her perfect pairing, she’ll e-mail both men and women a “baby bio” of each and every additional, giving them a picture in the other peoples character, passions, look, and receiving them stoked up about exactly how great they’d be with each other.

“Needs my customers regarding the side of their own seats, jaws with the surface, like ‘OMG this person sounds phenomenal,'” she stated.

They will subsequently will ask Amy questions regarding their match and make an effort they have to decide for by themselves when they think its appropriate. During this time, Amy in addition ensures the clients do not know both, whether through work or personal circles or even previous online dating escapades, therefore we have all on a clean record.

“I have found there is certainly cross-pollination with my consumers in which they have for some reason have came across. I would like to abstain from a scenario in which they will have currently satisfied or they will have glanced at every other peoples using the internet users and there ended up being reasons they thought we would leave that opportunity,” she mentioned.

The amount of time from Amy’s initial mail towards pair agreeing to generally meet usually takes 72 hours, and also at the period Amy will be sending them a one-page, custom bio with much more delicious details, such as their particular basic names. Amy stated she excludes last brands before basic big date so they are able abstain from Googling each other, engaging in their heads, and damaging the miracle.

And with Amy getting old-school, she requires the guy to call the girl (no texting or emailing!) within 5 days to set up a pleasant go out in which he addresses this lady.

Going Beyond a Matchmaker to be a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she does not simply deliver all of them down on the very first day with a “best of luck!” She offers pre-date coaching that puts her customers relaxed and teaches them tips decrease their particular busy physical lives down (no less than for one night) She mentioned this is particularly important in Silicon Valley, where everyone is functioning 24/7 and constantly have so many thoughts running right through their particular minds.

“i really want you to just forget about every thing surrounding you, all interruptions in daily life,” Amy mentioned. “Now I need one to thoughtfully get ready for the time because these matches actually count. A lot is actually driving on it psychologically and economically, so I wish people to watch those essential details please remember how important those first impressions tend to be.”

“Amy features surpassed every expectation and that I would highly recommend Linx. I have because fulfilled a great man which i’d n’t have came across normally. We have been taking situations slow and witnessing precisely what the future keeps.” — A Linx Member

And since every user signals a two-year agreement (that can easily be frozen anytime when they meet someone special), Amy turns out to be in the same manner used since they are inside quest and is in a position to create a relationship beyond a specialist one. She actually receives wedding invitations and images of infants who’ve been created from previous people.

“which is mainly exactly why i really do this — it is rather gratifying,” she said. “Far beyond my personal task of being a matchmaker, i am a liaison, confidant, friend, and agent.”

Last Thoughts

Thanks to Amy’s dedication, ingenuity, and fascination with the woman customers, Linx is actually caring for an under-served singles industry into the dating industry, and she’s only scratched the area about what she will provide the Silicon Valley area therefore the globe. We are absolutely anticipating what will come further.

“I’ve worked really hard to create a good reputation in this region, but personally i think like i’ve a lot more unearthing to-do to have much more varied and fascinating clients exactly who I can help,” she said.

For females who would like to join Linx Dating, view here. For men contemplating registering, go here. You can follow Linx and Amy on Twitter: @linxdating.